Jasmine Di Milo,

This is a concept boutique for Jasmine Di Milo, created around the spirit of a specific brand and its evolution as a fashion house. The shop distinguishes itself among a multi-brand context as a self-contained space that reflects a sophisticated concept: an unusual encounter of the radically different inspirations of a large scale urban space, such as a classic “piazza”, and the intimacy and subtleness of a private boudoir.

This concept marks the transition from a young fashion brand into an established fashion house. Mystery, seduction and charm are part of the brand principles that have been translated into the project using colours, materials, transitions and controlled views.

This concept aims to transmit a sense of sophisticated elegance that would complement the fashion collections it contains.